Super Bowl VIP Packages 2027: Premium Experiences & On Location Packages

What Is the On Location Super Bowl Experience?

On Location is the official NFL hospitality and experiences partner, holding exclusive rights to sell premium Super Bowl packages directly through the league. Their packages are the only official route to bundled hotel-plus-ticket experiences sanctioned by the NFL, and they include access to events that are not available through any other channel.

A standard On Location package typically includes two to four nights of hotel accommodations at a curated property near the stadium or in the host city's core, one game ticket in a designated section, access to the NFL Experience fan festival, entry to at least one official pre-game party or pregame hospitality event, and an on-site concierge team to manage logistics.

Higher-tier On Location packages add premium ticket sections, exclusive NFL Tailgate events, celebrity appearances, behind-the-scenes access, and upgraded hotel categories. The specific event slate varies year to year based on the host city and available venues.

Is a VIP Package Worth It?

Whether a VIP package justifies its cost depends on what you value in the experience. For fans traveling from out of town who want to minimize planning complexity, the all-in-one convenience of a package — hotel and ticket secured in a single transaction, logistics managed by professionals — has real value. The stress of coordinating accommodations in a city where hotel prices triple during Super Bowl week is genuinely reduced.

For fans who prefer customizing their own itinerary, are comfortable working the secondary market for tickets, and can book hotel rooms early enough to avoid surge pricing, buying components separately is usually more cost-effective. The premium paid for packages is largely convenience and access to exclusive events that do not exist outside the official ecosystem.

For corporate buyers and groups, the calculus is different — coordinating 20+ people across tickets, hotels, and dining independently is a significant operational undertaking, and package providers who specialize in group logistics often deliver value commensurate with their fees.

How to Book a Super Bowl VIP Package

Official On Location packages become available through NFL.com and the On Location website, typically several months before the Super Bowl. Inventory at popular price tiers sells out quickly — particularly in the weeks following the announcement of the host city. Signing up for early access notifications on the On Location website is advisable if you plan to purchase an official package.

For premium broker and corporate packages, reaching out to providers well in advance — ideally at least 60 to 90 days before the game — gives the most selection and pricing flexibility. Last-minute package availability exists but carries higher premiums and limited inventory options.