Super Bowl Tickets 2027: How to Buy, Prices & What to Know

Getting to the Super Bowl in person is a bucket-list experience unlike anything in American sports. The atmosphere, the spectacle, the halftime show — being there live is something that stays with you forever. But it is also one of the most expensive live sports events on the planet, requiring serious planning and budget. Here is everything you need to know.

Official NFL Ticket Distribution

The NFL controls approximately 75% of all Super Bowl tickets. Of those, a large portion goes to the participating teams (each team receives 17.5% of tickets), with the remaining tickets divided among the other 30 NFL teams, the host team, the NFL itself, broadcast partners, corporate sponsors, and the league's official ticket lottery.

The NFL Official Super Bowl Ticket Lottery

The NFL runs an annual ticket lottery called the "NFL Super Bowl Experience" drawing. American Express cardholders and NFL+ subscribers typically receive priority entry to the lottery. Lottery winners are selected randomly and offered tickets at face value, which typically ranges from $950 to $1,500 depending on seat location. This is by far the most affordable way to attend, but your odds of winning are low given the number of applicants.

To enter, watch for announcements from the NFL official website and American Express in the fall preceding the Super Bowl. Entries are typically accepted for several weeks.

Secondary Market Tickets

The majority of fans purchase tickets through the secondary market — resale platforms where ticket holders sell tickets above (and sometimes below) face value. The most reputable platforms include StubHub, SeatGeek, VividSeats, and Ticketmaster's Verified Resale. These platforms offer buyer guarantees, ensuring you receive authentic tickets or a full refund.

Secondary market prices fluctuate enormously based on the matchup. A game featuring two large-market teams with large fan bases (Cowboys, Eagles, Chiefs, Patriots) commands significantly higher prices than a matchup featuring smaller markets. Prices typically peak immediately after the conference championships and again in the two days before kickoff.

Tips for Buying Super Bowl Tickets

• Buy early: Prices generally rise as the game approaches, especially in the final week.
• Use verified platforms: StubHub, SeatGeek, and Ticketmaster Verified Resale offer guarantees.
• Compare across platforms: The same seats can vary by hundreds or thousands of dollars between platforms.
• Consider the section: End zone seats are significantly cheaper than sideline seats.
• Budget for everything: Hotels near the stadium during Super Bowl week cost 5–10x normal rates.
• Verify the transfer method: Ensure tickets transfer digitally and are not paper tickets that could be duplicated.

Super Bowl Experience Packages

Several official and unofficial travel packages bundle tickets with hotel, transport, and event access. The NFL's official hospitality program, On Location, offers premium packages that include hotel accommodations, exclusive events, and premium game-day experiences. These packages start at $5,000+ per person but can simplify the logistics of attending.

For more Super Bowl 2027 information, see our Super Bowl 2027 guide, how to watch page, and the host cities guide.