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Apple Music Super Bowl Halftime Show

Super Bowl Halftime Show: History, Performers & Greatest Moments

From Michael Jackson in 1993 to Kendrick Lamar in 2025 — the complete history and every performer in Super Bowl halftime show history.

Super Bowl LXI Halftime Show (2027)

The performer for Super Bowl LXI has not yet been announced. Check back for updates.

The Super Bowl halftime show is the most-watched musical performance in the world. What began as university marching bands and novelty acts in the 1960s and 1970s transformed into a global entertainment spectacle beginning with Michael Jackson's iconic 1993 performance at Super Bowl XXVII. Today, the halftime show is watched by over 100 million people — often drawing more viewers than the game itself.

The Show That Changed Everything: Michael Jackson in 1993

Before Super Bowl XXVII, fans regularly left their seats during halftime for a snack or bathroom break. Michael Jackson changed all of that. Standing motionless for 90 seconds as the crowd roared, then launching into a performance of "Jam," "Billie Jean," and "Black or White," Jackson proved that the halftime show could be must-watch television. Ratings for the halftime show exceeded those of the game itself for the first time. The NFL never looked at the halftime show the same way again.

Most Iconic Halftime Show Moments

Prince in the Rain (2007): Playing in a driving rainstorm at Super Bowl XLI in Miami, Prince delivered what many consider the single greatest halftime performance in history. His version of "Purple Rain\" — performed in actual purple rain — was transcendent.

Beyoncé's Power Outage Show (2013): When the lights went out at the Superdome during Super Bowl XLVII, Beyoncé kept the crowd captivated. Her halftime show is widely regarded as one of the most technically impressive ever staged.

Shakira and JLo (2020): The dual-headliner format brought two Latin superstars together for a celebration of Latin culture that drew massive ratings and critical acclaim.

Dr. Dre's Hip-Hop Takeover (2022): The SoFi Stadium show featured Dre, Snoop, Eminem, Mary J. Blige, Kendrick Lamar, and surprise guest 50 Cent. Many critics called it the best halftime show ever produced.

Kendrick Lamar (2025): Performing in New Orleans at Super Bowl LIX, Kendrick delivered a politically charged, creatively daring set that cemented his status as the voice of his generation.

All Super Bowl Halftime Show Performers

YearPerformer(s)
2025Kendrick Lamar
2024Usher
2023Rihanna
2022Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige & Kendrick Lamar
2021The Weeknd
2020Jennifer Lopez & Shakira
2019Maroon 5, Travis Scott & Big Boi
2018Justin Timberlake
2017Lady Gaga
2016Coldplay, Beyoncé & Bruno Mars
2015Katy Perry
2014Bruno Mars & Red Hot Chili Peppers
2013Beyoncé
2012Madonna
2011Black Eyed Peas
2010The Who
2009Bruce Springsteen & the E Street Band
2008Tom Petty & the Heartbreakers
2007Prince
2006Rolling Stones
2005Paul McCartney
2004Janet Jackson & Justin Timberlake
2003Shania Twain, No Doubt & Sting
2002U2
2001Aerosmith, NSYNC, Britney Spears & Nelly
2000Phil Collins, Christina Aguilera & Toni Braxton
1999Stevie Wonder, Gloria Estefan & Big Bad Voodoo Daddy
1998Smokey Robinson, Queen Latifah & Boyz II Men
1997Blues Brothers, James Brown & ZZ Top
1996Diana Ross
1993Michael Jackson

The Apple Music Super Bowl Halftime Show

Since 2023, Apple Music has been the presenting sponsor of the Super Bowl Halftime Show, replacing Pepsi which had held the title sponsorship since 1992. The Apple Music deal is reported to be worth over $50 million per year and includes significant integration with the Apple Music streaming platform, including exclusive content, setlists, and behind-the-scenes footage.

For more Super Bowl content, see our guides on Super Bowl History, Super Bowl Commercials, and Super Bowl Records.

Frequently Asked Questions

Super Bowl LXI is scheduled for February 2027. The exact date and location will be officially announced by the NFL. The game typically takes place on the first Sunday of February.

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