Super Bowl Fan Events

The NFL Experience is the official interactive fan festival held in a large convention center or outdoor venue near the stadium. Think of it as a Super Bowl theme park — interactive football drills and skill challenges, NFL merchandise, autograph sessions with former players and legends, team merchandise shops, and exhibits on NFL history. Tickets are required and sell out, particularly for weekend dates. Kids love the participation activities; adults appreciate the memorabilia and player access.

Radio Row is a massive media operations hub set up in a large hotel or convention center where hundreds of radio stations broadcast live during Super Bowl week. Major sports radio shows and television shows operate from large open booths, and celebrity athletes, entertainers, and public figures cycle through for interviews throughout each day. The public areas around Radio Row are often accessible without credentials and provide excellent people-watching and celebrity-spotting opportunities.

Most Super Bowl host cities set up large free outdoor fan zones in central public spaces — parks, plazas, or pedestrian areas. These zones include large video screens for watching games, free sponsor activations with giveaways, live music stages, food vendors, and general Super Bowl atmosphere. The NFL works with host committees to design fan zones that capture the energy of the week without requiring tickets. These are ideal for families and casual fans who want to participate without major ticket expenses.

Major Super Bowl sponsors — Pepsi, Bud Light, Visa, and dozens of others — host private and semi-public events throughout Super Bowl week. These range from brand experience parties with celebrity DJs to exclusive dinners for clients and influencers. Some sponsor events sell tickets to the general public, while others are strictly invitation-only. Celebrity concerts attached to sponsor events (the Bud Light Super Bowl Music Fest, for example) are among the most sought-after tickets during the week.

Official and unofficial tailgate zones activate on game day around the stadium. The NFL typically designates official tailgate areas with food vendors, entertainment, and controlled access. Independent tailgate operators also set up nearby, sometimes offering ticketed packages with food, drinks, and pre-game entertainment. Many fans who attend the game arrive 3–4 hours early specifically for the tailgate experience, which can rival the game itself in energy and atmosphere.