Super Bowl Halftime Show 2027: Who Will Perform?

The Apple Music Super Bowl Halftime Show for Super Bowl LXI in 2027 is one of the most anticipated entertainment announcements of the year. Following Kendrick Lamar's groundbreaking 2025 performance, expectations are astronomically high. Here is everything known about the Super Bowl 2027 halftime show, plus our analysis of the top candidates.

When Will the Super Bowl 2027 Halftime Show Be Announced?

The NFL typically announces the halftime show performer approximately three months before the game. For Super Bowl LXI in February 2027, expect an announcement in November 2026. However, the announcement is sometimes preceded by weeks of confirmed leaks and official teasers that effectively confirm the performer before the official announcement.

Top Candidates for Super Bowl 2027 Halftime Show

Several artists are consistently mentioned as candidates for the Super Bowl LXI halftime slot. Taylor Swift remains the most discussed, having never performed at the Super Bowl despite being the biggest artist of her generation. Beyoncé, who has appeared as a guest performer and headliner in different capacities, is another perennial candidate. Bruno Mars, who delivered two memorable halftime shows (2014 solo and 2016 with Coldplay), could return for a third. Post Malone, whose crossover appeal spans pop, country, and hip-hop, is frequently mentioned, as are Bad Bunny, Tyler the Creator, and Billie Eilish.

The Apple Music Era

Since Apple Music became the official Super Bowl Halftime Show sponsor in 2023, the production quality and cultural ambition of the show has reached new heights. Apple Music's involvement brought significant production resources and a streaming-first promotional approach that has made each show a global event beyond the broadcast itself.

Recent Halftime Show Performers

The bar has been raised considerably by recent performers. Kendrick Lamar (2025), Usher (2024), Rihanna (2023), Dr. Dre and Snoop Dogg (2022), The Weeknd (2021), Jennifer Lopez and Shakira (2020), and Maroon 5 (2019) are the most recent headliners. For full rankings and analysis, see our complete guide to the best Super Bowl halftime shows.

How the NFL Selects the Halftime Performer

The NFL, in partnership with Apple Music and production company Roc Nation, evaluates performers based on catalog depth, cultural moment, spectacle potential, and demographic appeal. The show must attract viewers who are not football fans — the halftime audience often exceeds the in-game viewership. Artists are not paid a performance fee; the cost of production (which can exceed $10 million) is covered by the sponsors.

What to Expect From Super Bowl 2027 Halftime

Whoever is selected for Super Bowl LXI will face the challenge of following Kendrick Lamar's 2025 performance, which was widely praised as one of the most culturally impactful halftime shows in history. The expectation is a 14-minute show with elaborate staging, guest appearances, and a setlist that spans the artist's career. For the complete Super Bowl halftime show history, visit our dedicated hub page.