Super Bowl Rings: Most Valuable Jewelry in Sports

Super Bowl rings are one of the most iconic symbols in professional sports. Presented to the winning team's players, coaches, and front office staff, these custom-designed rings represent the pinnacle of achievement in American football. Here is everything you need to know about Super Bowl rings — who gets them, what they cost, and which rings are the most valuable.

Who Receives a Super Bowl Ring?

The winning team's players, coaches, and front office staff all receive Super Bowl rings. The NFL contributes a set amount per ring toward the cost, with the team covering any additional expense. Typically, 150 or more rings are made for each Super Bowl-winning team. Even practice squad players and team employees who were with the team during the season receive rings.

How Much Do Super Bowl Rings Cost?

Modern Super Bowl rings are extraordinarily valuable. The Kansas City Chiefs' Super Bowl LVII ring reportedly cost approximately $50,000 each to produce, featuring over 300 diamonds and detailed customization. Championship rings are made by custom jewelry manufacturers including Tiffany & Co. (historically) and more recently Jostens. The NFL's contribution toward ring costs is approximately $5,000–$7,000 per ring, with the team covering the remainder.

Most Expensive Super Bowl Rings

On the open market, rings from legendary players command extraordinary prices. Tom Brady's Super Bowl rings have sold for $500,000–$1 million each at auction. A ring from Super Bowl I has sold for over $100,000. Joe Montana's rings, Jerry Rice's rings, and other Hall of Fame players' championship jewelry regularly fetch six figures at major auction houses.

Design and Customization

Each Super Bowl ring is uniquely designed for that year's champion. Common elements include the team logo, Lombardi Trophy image, championship year, and the player's name and number. Modern rings often feature moving parts, hidden inscriptions visible only with UV light, and other custom details that tell the story of that specific team's championship run.

Tom Brady's Seven Rings

Tom Brady's collection of seven Super Bowl rings is the most in NFL history. No other player has more than four. For more on Brady's championship record, see our Super Bowl winners page. For all Super Bowl records, see our Super Bowl records page.