How Much Are Super Bowl Tickets? 2027 Price Guide

What Is Face Value for Super Bowl Tickets?

Face value is the price printed on the ticket as determined by the NFL. For Super Bowl LXI in 2027, official face-value prices are expected to range from around $950 for upper-deck seats to $5,000 or more for premium sideline and club-level positions. These prices are set by the league and remain consistent regardless of demand.

The challenge is access. The NFL distributes face-value tickets primarily through the two competing teams (each receives roughly 17.5% of total inventory), league sponsors, broadcasters, NFL partners, and suite holders. Only a small number are made available through the official NFL ticket lottery, which fans can enter via NFL.com. Winning a lottery spot does not guarantee purchase — it only grants the opportunity to buy at face value.

How Much More Is the Secondary Market?

Secondary market prices are typically three to ten times the face value of the ticket, depending on section and how close to game day you purchase. Upper-deck resale prices generally start in the $4,500 to $6,000 range. Mid-tier sideline seats on the secondary market average $9,000 to $12,000. Lower sideline and premium options regularly exceed $15,000 to $20,000 per ticket.

These prices fluctuate significantly based on the teams playing. A matchup featuring two large-market franchises with passionate fan bases — such as the Dallas Cowboys, New York Giants, or Kansas City Chiefs — tends to push secondary prices higher than a matchup between smaller-market teams. Prices also spike in the final week before the game as buyers finalize travel plans.

Can I Get Cheaper Super Bowl Tickets?

There are a few legitimate strategies for finding lower prices, though none guarantee face value:

• 01.NFL Ticket Lottery: Enter the official lottery at NFL.com. If selected, you can purchase a limited number of tickets at face value. Competition is extremely high.
• 02.Team Fan Club Programs: Both competing teams allocate a portion of their tickets to season-ticket holders and fan club members at or near face value. This requires being a documented supporter of a team that reaches the Super Bowl.
• 03.Buy Early on the Secondary Market: Prices on resale platforms are often lower immediately after the conference championship games than in the final week. Buying 10 to 14 days out can save hundreds to thousands of dollars.
• 04.Upper Deck Seats: If attending the game matters more than the section, upper-deck tickets represent the most affordable secondary market entry point.

What About Packages — Are They Worth It?

Official NFL packages through providers like On Location bundle the ticket with hotel accommodations, access to exclusive hospitality events, and sometimes ground transportation. These packages typically start around $5,000 per person for upper-deck seating and can exceed $20,000 per person for premium experiences.

For fans who want a fully managed experience — hotel and ticket in one purchase without the stress of sourcing both separately — packages offer convenience and peace of mind. For fans who are comfortable arranging their own travel and simply want the best ticket price, buying a resale ticket and booking accommodation independently is usually more cost-effective.