Super Bowl Week Events: Complete Guide to Media Days and More

Super Bowl Week: More Than Just a Game

The Super Bowl is not just a single game — it's a week-long celebration of football, entertainment, and culture. Super Bowl week transforms the host city into a massive festival, with events for fans, media, players, and corporate sponsors alike. For everything about the game itself, see our Super Bowl schedule guide.

Opening Night (Formerly Media Day)

The Monday before the Super Bowl features Opening Night — the official NFL media access event where players and coaches from both teams speak to hundreds of journalists. Originally called Media Day, this event has become a spectacle with celebrities, outrageous costumes, and memorable quotes. Players are often asked everything from football strategy to personal life questions. This event is available on NFL Network.

Super Bowl Experience

The NFL Super Bowl Experience is a massive fan interactive venue set up in the host city. Fans can test their football skills, meet former players, purchase official merchandise, and experience NFL history exhibits. Tickets are required but are reasonably priced. The experience typically runs from the Wednesday before the game through Super Bowl Sunday. For host city details, see our Super Bowl host cities guide.

Radio Row

Every major sports radio station in the country sets up at "Radio Row" — a massive media area where shows broadcast live all week. Fans can often attend and see their favorite sports radio personalities in person. Many celebrities and athletes make Radio Row appearances throughout the week.

Super Bowl Parties and Events

The week is filled with corporate parties, charity events, and celebrity gatherings. Some of the most notable include the NFL Honors ceremony (Thursday), various sponsor parties, and the Commissioner's Party. Tickets to the best parties can cost thousands of dollars. The entire host city becomes a hospitality destination. For ticket information, see our Super Bowl tickets guide.

Halftime Show Rehearsals

The halftime show artist rehearses extensively at the stadium throughout the week. Security is tight during rehearsals, but eagle-eyed fans near the stadium can sometimes hear the performance. The production requires days of setup and multiple full run-throughs before Sunday.

Game Day Schedule

Super Bowl Sunday itself begins with hours of pregame coverage. The Super Bowl commercials start airing from the first quarter. Kickoff is typically at 6:30 PM Eastern. The halftime show runs approximately 13 minutes. After the game, the MVP and championship trophy presentation occur on the field. Check our how to watch Super Bowl guide for broadcast details.