Super Bowl Tickets 2027: When to Buy and How to Get the Best Price

Buying Super Bowl tickets requires strategy. The market is complex, prices fluctuate enormously, and the stakes are high enough that mistakes are expensive. Here is the complete guide to buying Super Bowl 2027 tickets at the best possible price.

The NFL Ticket Lottery

The best price for Super Bowl tickets is through the NFL's official ticket lottery. Registration is free and opens approximately 6 months before the game. Winners are drawn randomly and given the opportunity to purchase tickets at face value — approximately $950–$1,500 depending on seat location. The lottery gives average fans a shot at affordable tickets, but the odds are low given the volume of entries.

Secondary Market Timing Strategy

On the secondary market, timing significantly impacts price. The most expensive period is immediately after the AFC and NFC Championship games — when the two Super Bowl teams are confirmed and initial demand is highest. Prices typically peak in the 24–48 hours post-conference championships. From there, prices generally decline as the game approaches, with the lowest prices often found in the 48–72 hours before kickoff as sellers reduce asks.

Best Secondary Market Platforms

StubHub, SeatGeek, and Vivid Seats are the most reputable secondary market platforms for Super Bowl tickets. All three offer buyer guarantees — if your tickets are invalid, you get a replacement or refund. Avoid purchasing from individuals on social media platforms, Craigslist, or via wire transfer. Counterfeiting is a real risk with Super Bowl tickets.

Seat Selection Strategy

For value, upper-level corner and end zone seats offer the lowest prices while still providing an in-stadium experience. For a premium experience, club-level seating at midfield is the target, though these seats cost $15,000–$30,000+. Lower-level sideline seats in the 100-yard area offer good value relative to midfield premiums.

All-In Cost Planning

Budget for travel and hotel on top of ticket costs. Super Bowl week hotels in the host city are priced at 3–5x normal rates. Round-trip flights spike in the week before the game. Budget an additional $2,000–$5,000 for a realistic all-in experience. For more on Super Bowl tickets, see our comprehensive Super Bowl tickets guide.