Super Bowl Ticket Resale Platforms: StubHub vs SeatGeek vs Vivid Seats

The Secondary Ticket Market for the Super Bowl

Most Super Bowl tickets are sold through the NFL's official lottery and team allocations. Secondary market resale is how most fans actually obtain their tickets. Understanding the differences between major resale platforms can save you hundreds or thousands of dollars. For an overview of ticket pricing, see our Super Bowl tickets guide.

StubHub

StubHub is the most well-known ticket resale platform. It offers a FanProtect Guarantee — if your tickets are invalid on game day, StubHub will provide replacement tickets or a full refund. StubHub typically charges a 10-15% buyer fee on top of the listed price. Their inventory for the Super Bowl is extensive, often listing thousands of tickets. See more on Super Bowl ticket prices.

SeatGeek

SeatGeek uses a "Deal Score" system that rates each listing based on value, making it easier to identify the best deals. Their fees are typically 10-13%. SeatGeek has a user-friendly app and is known for transparent pricing (showing all-in prices including fees upfront). For comparing options before Super Bowl 2027, SeatGeek's deal score is especially useful.

Vivid Seats

Vivid Seats offers a Vivid Seats Rewards program that provides credits toward future purchases. They have competitive pricing and a buyer guarantee. Service fees are typically 12-15%. Vivid Seats is particularly popular among fans who attend multiple events per year and want to accumulate rewards. For timing strategy, see our guide on when to buy Super Bowl tickets.

NFL Official Resale (Ticketmaster)

The NFL's official resale partner is Ticketmaster. Buying through official NFL channels provides the highest level of authenticity guarantee. However, prices tend to be higher and inventory more limited compared to third-party platforms. The NFL also operates its own ticket lottery — check NFL.com for details on the official ticket program.

Tips for Buying Super Bowl Resale Tickets

Always compare prices across multiple platforms before buying. Look at all-in pricing (with fees) not just the listed price. Check the seat view and section carefully. Purchase from platforms with buyer guarantees. Avoid individuals selling tickets directly without platform protection. Consider mobile ticket transfer vs. paper tickets. The earlier you buy (right after teams are announced), the more options you'll have. Read our full scam avoidance guide.

When to Buy for the Best Price

Prices typically spike immediately after the Super Bowl matchup is announced, then gradually decline as the game approaches — until about 48 hours before kickoff, when prices rise again as fans seek last-minute tickets. The sweet spot is usually 2-3 weeks after the matchup announcement. See our detailed timing guide for specifics.