Super Bowl Ticket Prices: How Much Do They Really Cost?

Super Bowl tickets are among the most expensive and sought-after tickets in sports. Whether you want to attend via the NFL's official lottery or the secondary market, understanding the real cost of a Super Bowl ticket is essential. Here is a complete breakdown of Super Bowl ticket prices across every tier and channel.

NFL Official Ticket Lottery

The NFL runs an annual ticket lottery through NFL.com where registered fans have a chance to purchase tickets at face value. Face-value tickets range from approximately $950 (upper level) to $1,500 (lower level). However, demand vastly exceeds supply — the lottery receives millions of entries for a limited allocation. The odds of winning a lottery slot are very low, making this the hardest but cheapest way to attend.

Secondary Market Prices

The vast majority of Super Bowl attendees purchase tickets on the secondary market through StubHub, SeatGeek, Vivid Seats, or similar platforms. Secondary prices vary by year, matchup, and location but general ranges are: upper level nosebleed ($4,500–$6,500), upper level mid-range ($6,500–$9,000), lower level upper ($9,000–$12,000), lower level mid ($12,000–$18,000), premium club and field ($18,000–$30,000+). High-demand matchups — particularly rematches of popular teams or first-time appearances — drive prices significantly higher.

How Team Allocation Works

Each of the 32 NFL teams receives a ticket allocation for the Super Bowl. The two participating teams receive the largest share — roughly 35% of available tickets combined. The remaining tickets are distributed across the other 30 franchises (allocated to season ticket holders and suite holders), league sponsors, media, and the Super Bowl host committee. This is why both a season ticket holder of the participating team and a sponsor partner can end up with access to tickets at below-secondary prices.

All-In Costs: Travel and Hotels

The ticket is only part of the cost of attending. Hotel rooms in host cities during Super Bowl week are priced at extreme premiums — a room that normally costs $150 per night may go for $500–$1,200+. Round-trip airfare to the host city during Super Bowl week is also elevated. Budget for an additional $2,000–$5,000+ in travel and lodging on top of the ticket cost for a realistic all-in figure.

Best Time to Buy

Secondary market prices peak immediately after the conference championship games when the two Super Bowl teams are confirmed. Prices generally decline in the days leading up to the game as sellers lower asks to move inventory. The best prices on the secondary market are typically found within 48–72 hours of kickoff, though the selection of available seats decreases at that point. For the complete guide to buying tickets safely, see our Super Bowl tickets page.

Scam Warning

Super Bowl ticket scams are rampant. Never purchase tickets from individuals on social media or via wire transfer. Always use reputable platforms with buyer guarantees. Counterfeit tickets are a real risk for high-demand events. For more tips on avoiding scams, see our Super Bowl tickets guide.

Watching From Home

For the overwhelming majority of fans, watching from home is the Super Bowl experience. For all options — free broadcast, streaming, and more — see our complete how to watch Super Bowl guide.