Super Bowl International Broadcast: How the World Watches
The Super Bowl is watched in over 180 countries. Here's how fans around the world can watch the Super Bowl, what channels carry it, and time zones to know.
Business Correspondent
The Super Bowl Is a Global Event
The Super Bowl is not just America's biggest sporting event — it is one of the most watched broadcasts globally. Over 100 million viewers tune in from outside the United States each year. The game reaches more than 180 countries and territories through broadcast and streaming partnerships. For broadcast details in the US, see our how to watch Super Bowl guide.
Super Bowl Broadcast in the UK
In the United Kingdom, the Super Bowl airs on Sky Sports and ITV. ITV often provides a free-to-air option, while Sky Sports offers more extensive coverage including pre and post-game shows. NFL Game Pass (now NFL+) also allows international streaming. The game typically starts at 11:30 PM GMT, making it a late-night event for UK viewers.
Super Bowl Broadcast in Canada
Canadian viewers can watch the Super Bowl on CTV, TSN, and RDS (French language). The famous "SimSub" rule in Canada — which substituted the US feed and its commercials — was ended after a Supreme Court ruling, meaning Canadians can now see the original US broadcast complete with iconic Super Bowl commercials.
Super Bowl in Australia and New Zealand
Australian fans can watch on ESPN Australia or stream via NFL+. The time difference means the Super Bowl kicks off Monday morning in Australia — around 9:30-10:30 AM AEDT depending on the host city's time zone. New Zealand viewers have similar options through Sky Sports NZ. The Super Bowl date details include kickoff time calculations for all major time zones.
Super Bowl in Europe and Latin America
NFL Game Pass International (now NFL+) provides access across much of Europe and Latin America. DAZN also carries NFL rights in several European countries. In Mexico, the Super Bowl airs on Azteca, Fox Sports Mexico, and Canal 5 — reflecting the massive NFL following south of the border. Latin American viewership has grown significantly in recent years.
Super Bowl Streaming for International Fans
For international fans, NFL+ International is the most reliable way to stream the Super Bowl legally. The service provides live game access, replays, and additional content. VPN services are sometimes used to access US streams, though this may violate streaming terms of service. We recommend always using officially licensed streams. See our streaming guide for more options.
Time Zones for Super Bowl 2027
Super Bowl LXI is scheduled for February 2027. Kickoff is typically 6:30 PM Eastern. That translates to: 3:30 PM Pacific, 11:30 PM GMT (UK), 12:30 AM CET (Central Europe), 10:30 AM AEST (Australia next day). Plan your watch party accordingly. For all timing details, see our Super Bowl kickoff time guide.
Key Takeaways
- Super Bowl 2027 is scheduled for February 2027
- The Philadelphia Eagles are the defending champions (Super Bowl LIX, 2025)
- The Super Bowl draws 115–130 million viewers annually in the US
- A 30-second commercial spot costs approximately $6.5–7 million
- Tom Brady holds the record with 7 Super Bowl victories
Frequently Asked Questions
Super Bowl 2027 is scheduled for the first Sunday of February 2027. The exact date has not yet been officially confirmed by the NFL, but it is expected to fall on February 2 or February 9, 2027.
Sarah Chen
Business CorrespondentSports business journalist, advertising industry analyst
Sarah Chen covers the business side of the Super Bowl including commercials, sponsorships, and the massive economic impact the game generates each year.
Never Miss a Super Bowl Update
Breaking news, halftime show reveals, ticket drops, and game analysis delivered straight to your inbox. No spam, ever.
Join 85,000+ Super Bowl fans. Unsubscribe anytime.