Super Bowl Food: What Americans Eat on Game Day
The Super Bowl is the second biggest food consumption day in the US after Thanksgiving. Here is what Americans eat on Super Bowl Sunday — the statistics, most popular foods, and party planning tips.
Business Correspondent
Super Bowl Sunday is the second biggest food consumption day of the year in the United States — trailing only Thanksgiving. Americans spend over $1 billion on Super Bowl food and beverages, consume 1.4 billion chicken wings, and order more pizza on Super Bowl Sunday than any other day of the year. Here is the full story of Super Bowl food culture.
Chicken Wings: The #1 Super Bowl Food
No food is more synonymous with the Super Bowl than chicken wings. The National Chicken Council estimates that Americans consume approximately 1.4 billion chicken wings on Super Bowl Sunday — about 4 wings for every person in the country. Buffalo wings, BBQ wings, and garlic parmesan are the most popular varieties. Wing prices at restaurants typically spike in the weeks surrounding the Super Bowl due to demand.
Pizza
Super Bowl Sunday is the biggest pizza delivery day of the year. Major pizza chains report sales 50–100% above normal on game day. Delivery windows during halftime can stretch to 90 minutes or more in major markets. Pre-ordering for pre-kickoff or halftime delivery is strongly recommended.
Nachos and Dips
Nachos, guacamole, queso dip, and seven-layer dip are among the most popular Super Bowl snacks for home parties. The combination of shareable, hand-held foods that do not require constant attention (so viewers can watch the game and commercials without missing action) makes dips and chips perennial favorites.
Super Bowl Food Spending
Americans spend approximately $1.3 billion on food and beverages specifically for Super Bowl viewing parties each year. Average household spending on Super Bowl food is approximately $85–$100. The total food category spend — including restaurant delivery, takeout, and grocery purchases — rivals the economic impact of the game on host city tourism. For game day planning including broadcast information, see our Super Bowl schedule page and how to watch guide.
Key Takeaways
- Super Bowl 2027 is scheduled for February 2027
- The Philadelphia Eagles are the defending champions (Super Bowl LIX, 2025)
- The Super Bowl draws 115–130 million viewers annually in the US
- A 30-second commercial spot costs approximately $6.5–7 million
- Tom Brady holds the record with 7 Super Bowl victories
Frequently Asked Questions
Super Bowl 2027 is scheduled for the first Sunday of February 2027. The exact date has not yet been officially confirmed by the NFL, but it is expected to fall on February 2 or February 9, 2027.
Sarah Chen
Business CorrespondentSports business journalist, advertising industry analyst
Sarah Chen covers the business side of the Super Bowl including commercials, sponsorships, and the massive economic impact the game generates each year.
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